Do you know that you are exposed to approximately 5,000 marketing messages a day?
We are bombarded with advertising messages everywhere we go on streets, on trains, buses and via old standbys like TV, newspapers and radio or newer media like mobile push up notifications, email marketing, posts on social media or other approaches of brands trying to get our attention.
According to Jay Walker-Smith, who’s the president of the marketing firm, Yankelovich, says “We’ve gone from being exposed to about 500 ads a day back in the 1970s to as many as 5,000 a day today.” [Source: CBS News]
It is why people are confused and prefer to search for recommendations!
Consumers are 81% more likely to trust their peers over advertising when it comes to purchasing decisions. [Source: Nielsen.com]
When you are looking for a good gardener, who do you turn to? You ask your friends, family and work colleagues—because they are the ones who can tell you about the experiences they have personally had.
Life Networker’s advice: Keep networking, keep building strong relationships with people and get your message via powerful word of mouth marketing.