Networking is marketing. Marketing yourself, marketing your uniqueness, marketing what you stand for.
I believe that we often miss an opportunity to grow our personal brands via networking. It does not matter whether you are a business owner or an employee. Networking not only opens the door to new jobs or business opportunities, but it also gives you a chance to market yourself / your personal brand.
Among other things, business and personal growth depends vastly on networking, and should be regarded as an important part of your branding strategy.
Would you agree?