A great way to learn about personal branding is by observation. This article helps people examine their favourite personal brands and learn from them. Building your personal brand is so important - it's how people perceive you and the value you bring. Your personal brand makes you memorable!
Who are my personal branding famous role models?
I wanted to share some of my favourite PERSONAL brands and what makes them effective:
Richard Branson
The fun, adventurous billionaire behind Virgin. His PERSONAL brand oozes living life to the fullest!
Image: JP Yim/Getty Images
Gary Vaynerchuk
His brand is built around hustle, authenticity, and digital marketing savvy. He’s known for his high energy and motivating content.
Image: LinkedIn
Simon Sinek
His brand centres on inspirational leadership, purpose-driven work, and the “why” behind success. He’s a sought-after speaker and thought leader.
Image: Marla Aufmuth/Getty Images
Oprah
The queen of personal branding! Her PERSONAL brand inspires people to live their best lives.
Image: Arturo Holmes/Getty Images
Elon Musk
His PERSONAL brand is built on innovation, thinking big and pushing boundaries.
Image: Chesnot/Getty Images
Dwayne "The Rock" Johnson
His brand focuses on hard work, charisma, family values, and always entertaining. He’s become a cultural phenomenon.
Image: LinkedIn
The takeaway is each has built a recognizable personal brand rooted in their values, passions and the unique impact they want to make. This helps them connect and stand out!
How to analyse and learn from personal brands?
Now let’s do a quick exercise to analyze personal brands:
- Pick a personal brand you admire
- List 3-5 words that describe their brand
- What values do they represent?
- What makes their brand stand out?
Doing this exercise for others helps you start thinking about your own personal brand. What words describe yours? What values do you want to represent?
Finding this focus is key to building a compelling personal brand that makes you stand out!
