Today, we're going to debunk a common myth. Let's talk about personal branding. Many people believe it's only for the self-employed; actors, artists, dentists, and the like who work for themselves. But, guess what? That's far from the truth!
Your brand is your reputation that precedes you
Today, we’re going to debunk a common myth. Let’s talk about personal branding. Many people believe it’s only for the self-employed; actors, artists, dentists, and the like who work for themselves. But, guess what? That’s far from the truth!
Whether you’re a team member in a multinational corporation or a new intern at a start-up, you have a brand. Yes, you heard it right! Your brand is your reputation that precedes you. It’s your skills and capabilities that need to shine so that people know they can consult you, and your skills can be put to effective use.
To thrive in a company full of other brands (yes, your colleagues are brands too!), you need to carefully craft your own reputation and brand. Your personal brand is not just a fancy term; it is a powerful tool. It can help you get involved in new projects, climb up the management ladder, and gain more control. So, gear up and start building your brand today!
Personal Branding Can Get You a Job
Did you know personal branding is not just about selling your work to others? It’s a ticket to your next dream job. Sure, you can apply for jobs through advertisements and secure an interview. However, statistics reveal that almost two-thirds of jobs are not advertised. These hidden jobs often go to insiders, people whose brands are known within the community.
This is why networking and social media are critical in spreading your brand. So the job can come to you, instead of you actively hunting for it. If you build your brand strongly and consistently, you might even get an employer to create a job specifically for you based on your unique skill set. Of course, at this level, you must be top-notch at what you do, and your brand should clearly represent
Personal Branding Is for You and Your Company
Now, some might say, “Isn’t promoting yourself selfish?” Let’s clear this up. When you’re working for someone else, yes, you’re expected to promote their brand. But promoting your own brand doesn’t mean you’re working against them.
In fact, it’s quite the opposite. When you promote yourself, you let the world know that the company you work for is composed of high-profile individuals like you. The more recognition you gain, the better it is for your company. It’s a win-win situation!
So, let’s stop seeing personal branding as a self-centred tactic. Instead, let’s view it as a powerful strategy that benefits both you and your organization.