There is no bigger social media network than Facebook. They have around 3 billion users and every month they receive around 25 billion visitors. With Facebook, it should be fairly easy for you to find potential customers for your business. Their most powerful tool is Facebook Live – if you've not used it yet, you should! Here's why.

Why use Facebook Live?
Streaming live events are now very popular. It is easy to use the Facebook Live platform to promote your business and share details of the products and services that you offer. Facebook Live is an excellent tool for businesses to use to get the word out about what they can offer. Despite this, very few businesses take advantage of this great tool. Although there may be many reasons why this is the case, they really are depriving themselves of an excellent promotional opportunity.
Facebook’s users really like live events. After you finish your live event, Facebook will publish a recording of it on your Facebook page. This means that you can promote your event’s video after you have recorded it.
Not everyone is going to be able to attend your live Facebook event when it happens. It is important that you can follow up with other people that missed it so that they can watch it and benefit from it. During your Facebook Live event, you will have the opportunity to promote a product or a service that will benefit your audience.
Don’t know where to start? Find out 5 Great Social Media Content Ideas for Facebook Live
Changed Algorithm
Facebook has made several changes to its algorithm to ensure that Facebook Live events are shown first in individual newsfeeds. This means that more people will now see your live event than before the changes.

Can Facebook Live really benefit your business?
Facebook Live can certainly be useful to your business. People prefer to watch videos than reading blocks of text, and live videos are more popular than prerecorded videos. Facebook gets millions of video views every day, and only YouTube gets more. This makes it a great way to promote your business.
Studies have shown that Facebook Live events have higher engagement levels than prerecorded video. A Facebook user is 3 times more likely to watch a Facebook Live event than a prerecorded video. Users are five times more likely to view a Facebook Live event than they are to respond to a standard image and text-based post.
Just remember to prepare well for the event to avoid a tech disaster during Live.

Access Facebook Live on any Device
If you have a desktop or laptop computer, you can use the Facebook Live platform. You can also use Facebook Live if you have an iOS or Android-powered mobile. This means that if you have a smartphone or tablet that uses these operating systems, Facebook Live is available to you.
There are Facebook Apps available for both iOS and Android mobile devices. From within these apps, you can use the Facebook Live platform. For the latest versions of these apps, look in the Apple Store or the Google Play Store.
All you need to use Facebook Live on your desktop or laptop is the Internet. It is easy to get started, and you can schedule your Facebook Live event to take place up to a week in advance.
Facebook Live is a great way for you to drive more leads and sales for your business. Live video is extremely popular and will remain so for years to come, so if you do not currently include Facebook Live as part of your marketing strategy, then we encourage you to include it.
Your social media don’t have to be boring! Use these tips to get the most out of your social media profile.